Alpine Air Alaska
Case Study
Alpine Air Alaska
Helicopter Tour Company
Established in 1991, Alpine Air Alaska is the longest-serving helicopter operator in Southcentral Alaska, offering award-winning flightseeing tours and making adventure accessible to all ages year-round. Based in Girdwood, Alaska, the company provides breathtaking helicopter tours, glacier dog sledding, and flightseeing experiences, allowing guests to witness the majesty of Alaska’s wilderness from a bird’s-eye view. With a commitment to exceptional customer service, Alpine Air Alaska ensures that each journey is a once-in-a-lifetime adventure, showcasing the state’s rugged landscapes, stunning glaciers, and thriving wildlife.
Challenge
Alpine Air Alaska found itself at a critical juncture. With the departure of their marketing director, they faced the challenge of driving growth and expanding their footprint in the sightseeing and dogsledding market.
Approach
Leveraging our Infinity Process and Brand Vision Workshop, we worked with Alpine’s executive team to extract strategic insights about their market positioning and growth opportunities. Using this foundation, we developed a comprehensive, multi-channel marketing plan combining traditional and digital media with a strong SEO backbone. By handling all content, video production, and SEO in-house, we ensured seamless alignment and maximum impact across channels.
Results
Alpine Air achieved double-digit growth in all targeted areas, surpassing previous benchmarks. Beyond these short-term gains, the U1S Process positioned Alpine Air for sustained competitive advantage, transforming them into a resilient leader in Alaska’s tourism industry.
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