Shine Bright
Case Study
Shine Bright
Permanent Home Lighting Company
Shine Bright Lighting, a service offered by Spit-Shine Gutter Cleaning, specializes in the installation of Gemstone Lights a permanent, customizable LED lighting systems affixed to your home’s soffits. These lights are fully controllable via a user-friendly smartphone app, allowing homeowners to tailor colors and patterns for any occasion. Designed to withstand Alaska’s harsh weather conditions, Gemstone Lights are waterproof and rated for cold climates. The installation is performed by licensed, bonded, and insured technicians, ensuring a seamless integration that enhances your home’s aesthetic appeal.
Challenge
Shine Bright Lighting had a year of disappointing growth, struggling to capture new business and achieve the momentum needed to compete effectively.
Approach
We began with our Brand Vision Workshop and Infinity Process, extracting critical insights into Shine Bright’s unique value proposition and identifying a high-potential target audience. These insights guided a targeted strategy integrating traditional and digital media with a robust SEO component. With content, video, and SEO handled in-house, we ensured consistency and cohesion across every campaign element.
Results
Shine Bright tripled its business, turning an anxious business period into a high-growth year. The U1S Process did more than deliver immediate results; it laid the groundwork for sustainable competitive advantage in the home lighting industry.
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